Digging into our new brand
Food represents a world of imagination, artistry, grit, and passion, and at the Specialty Food Association, we represent that world. We also strengthen it, move it, and push its boundaries every day.
It’s why we were created, to serve as an agent to the industry and all of its people, from the ones who grow things to the ones who make them, buy them, distribute them and beyond. We’re dedicated to bringing these diverse communities together.
Because we are a forward-thinking community, we wanted to embrace an equally modern and flexible brand system. Our logo is a perfectly imperfect circle, a transformative symbol that can morph into any number of shapes relevant to our audience.
The brand system itself is simple and endlessly iterative, allowing us ample space to represent our tastemakers, movers and shakers, and all of specialtyfood and drink's vanguard with heart and purpose.
Together we shape the future of food!