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Specialty Food LIVE! 2021


GREAT NEWS

Announcing Specialty Food Live!? January 2021

After the success of Specialty Food LIVE!?, SFA’s first virtual experience this past September, a second virtual event will be scheduled for January 19 - 22, 2021.


“We’re excited about our new series of virtual events. We received great feedback from the September launch, including a request from buyers and makers during the event that we extend it by one day, which we happily did.”
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- Bill Lynch, Interim President, Specialty Food Association


The second iteration of Specialty Food Live!, taking place in January 2021, will be an all-inclusive digital marketplace event, where members and buyers can conduct business and continue to put specialty food on store shelves, safely and economically. The January event will also include new and unique educational programs, fun virtual networking events, and our new and very popular Virtual Product Tasting Experience. This unique element allows buyers to sample pre-delivered specialty food products while listening to makers describe them. The January edition will also include SFA’s Incubator Village and International Pavilions.


Specialty Food Live!??2020?Highlights:

  • More than 9,000 products featured
  • 11,000+ connections between buyers and sellers
  • 3,600+ total showroom visits
  • 5,600+ messages between buyers and sellers
  • Makers averaged 61 leads
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